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“It’s a shift,” one Condé publisher said. “The official stance was we’re going to get all our magazines on the iPad because this is going to be such an important stream. The new change is maybe we can slow it down. In my opinion it makes Condé look smart because we have the ambition, but we’re not rushing. They’re not all doing all that well, so why rush to get them all on there?” The company was one of the earliest supporters of the iPad, announcing prior to the iPad’s launch its intentions to bring out iPad editions of Wired, GQ, Vanity Fair, Glamour, and The New Yorker.