Announcing Google Shopper for iPhone

(Cross-posted on the Google Merchant Blog)

As we announced last November, millions of people have downloaded Google Shopper for Android to help them shop on the go. Today, we’re excited to let you know that Google Shopper, our popular Android shopping application, is now available for iPhone as a download in the App Store. Google Shopper turns your iPhone into a shopping assistant, so you can:

• Learn more about products and read relevant user reviews
• Compare prices at online and local stores
• Save and share products for later consideration

Let’s say you’re planning a special meal for Valentine’s Day - but you need a cast-iron skillet to get the recipe just right. With Shopper, finding one is easy enough: just type in “cast iron skillet” or say it using Voice Search. Then, from the results, you can choose a specific product that appeals to you. Alternatively, if you were in the store and wanted to see product reviews, you could also scan the barcode of a particular product.

Once you’ve selected a product result, you can compare prices across web retailers, and even find where you can purchase the item nearby, which is especially useful for those of us who are last-minute shoppers. For some retailers, we also provide inventory information so you can see if a particular store branch has the item in stock, has limited availability, or if the item is out of stock and you should head to a different stores.

If you’re not sure about making a purchase or are building out a gift list, you can “star” products for future consideration. You can also share items with friends across your social network to let them know about products you love or great deals you've found.

You can download Google Shopper for free in the App Store. Shopper is available for iPhone 3GS and iPhone 4 with iOS 4.0+ in English only for the United States and the UK.

We hope you enjoy shopping with Google Shopper!

Posted by Richard Hung, Senior Product Manager, Google Shopper