In these times we have little opportunity for mystical religious experience. By “religious” I mean the feeling that something exciting is about to happen – whether after death or immediately, through the intercession of a divine being, a miracle in life. The neophilic mind has craved magic, craved the new and spectacular, since prehistory. Man deified thunder, worshiped the cave bear. Over time we have refined the impulse; we have learned to associate it with places and things of our own creation, which provoke the mystical feeling in themselves and in what they represent. Cathedrals were at once a site for worship and a site for awe, and our better natures were expressed in them for centuries.
These days a small minority of us, mostly situated in the developed world, have replaced the awe of religious experience with the awe of technological advancement. To further that line of thinking, the fanboy is, it can be argued, a new form of religious supplicant and the fanboy’s most prominent church is the Church of Apple.